http://216.239.59.104/search?q=cache:TExY0fM_KnMJ:www.doubleclick.com/us/knowledge_central/documents/RESEARCH/dc_mediawp_0509.pdf+Do+new+media+advertising+opportunities+encourage+increased+audience+engagement+with+media+television+texts%3F&hl=en&ct=clnk&cd=1&gl=uk rich media?

http://www.admedia.org/ planning and adevertising